Tuesday 25th July
Define mode; Unpacking and synthesising the empathy findings. Provides a focus and frames the problem. Reframes the design challenge based on insights. Provides a reference. Methods; S.L.I.P - Sort all the info List titles that sum up groups of the info Integrate groups that connect or overlap Prioritise ones that have the most impact or interest Empathy Map - Say, Do, Think, Feel Journey Map - Provides a narrative from the audience's perspective Communicates findings Helps to identify pain-points/opportunities Persona - User archetype Narrative Adds life