Friday 21st July

Assessment 1 is based around 7 points;

  1. Audience Profile
  2. Context
  3. Insight
  4. Need
  5. Provocation
  6. Response
  7. 5 Ways to Well-Being 
The assessment has to be able to speak for itself, a stand alone piece. Anyone should be able to pick it up and understand what it is asking. Also it has to have a clear and functional aesthetic. It will be a printed, A5 booklet with a max of 1,000 words. Along side will be a 90 second presentation.
The blog needs to include the documentation of the reflective diary as well as documentation of the discussions of the exchange group. 


Why do we empathise? 
  • To understand the audience
  • To uncover the user's needs
  • To challenge assumptions
  • To reframe the problem
How to gain empathy?

Immerse;
  • Experience what the user experiences
  • Participate in the relevant activity or task
  • Make roles, a person who is immersed and a note taker
  • Role play
Observe;
  • View users and their behaviour in the relevant context
  • People watching and note taking
  • Shadowing or tagging along as well as asking the people questions
Engage;
  • Interact and speak with users
  • Interviews or informal chats
  • Surveys and questionnaires
  • Workshops
Secondary;
  • Investigate existing research and data

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