Tuesday 25th July

Define mode;

• Unpacking and synthesising the empathy findings.
• Provides a focus and frames the problem.
• Reframes the design challenge based on insights.
• Provides a reference.

Methods;

S.L.I.P - 

• Sort all the info
• List titles that sum up groups of the info
• Integrate groups that connect or overlap
• Prioritise ones that have the most impact or interest

Empathy Map - Say, Do, Think, Feel

Journey Map - 

• Provides a narrative from the audience's perspective
• Communicates findings
• Helps to identify pain-points/opportunities 

Persona - 

• User archetype
• Narrative
• Adds life